Free SEO Tips:
Using “stop words” and SEO
When writing for important areas of your web pages i.e. titles, meta tags, meta descriptions, headings, etc, try as much as possible to avoid using “stop words” examples of which include (but not limited to) ‘in’, ‘or’, ‘it’, ‘the’. These words do not have contextual meanings when used in short text such as headings and titles as well as limit how much text you have left to play with.
